Importance of Data Analytics

Data analytics are important to marketing as they provide inside to how the marketing has done and how it is currently doing. It helps to understand how consumers are reacting to the products and marketing and what is and isn’t working. As well as seeing if there are key areas that need improvement and if any feedback is given in comments on blogs or social media etc. The analytics also give you a deeper insight into your demographics and how they consume and engage with content to allow you to further adapt your content to their needs as they will be naturally expecting this. Some people may like one thing, but others may not, and the data will allow you to see what is working amongst most people and who they are, so that you can focus in on the most important areas. The online digital space can be a fast moving and highly competitive space and so your analytics can give you a feel for how the environment is changing with how and what people are most engaging with and allow for adaptation to tailor your content to suit the changes. Data analytics allow you to ensure that you are not spending money marketing on things that simply aren’t working and instead keep your marketing as efficient and effective as possible.